lettucehead wrote:There's been bantering back and forth on here regarding the price of events. After seeing dozens of paintball fields whither and die but a select few remain (my company's indoor field being one of them still standing), My advice for aspiring privately owned airsoft fields is not to play the lowest price game. Understand your true costs to operate and price accordingly. Listen to criticism, use it constructively in how you market or design your events and understand what the consumer wants or expects. Concentrate on your service, provide a safe and enjoyable atmosphere and reinvest in your infrastructure. Always underpromise and overdeliver. You may have less customers in the beginning but by striving for 1% improvement per week you will earn more customers. In the end, customers who shop for experience are more loyal than customers based solely on price. Many won't agree but if a serious business plan is thought out and adhered to I have seen it work time and again.
this was posted in another thread and is very relevant guys.
i hope this says it better then i am saying it.
