We've been talking about it for a while and on the filmmaking end I've been doing a lot of pre-production planning. It's just now to the point where I'm talking about it locally and actually taking the action to get the ball rolling. There's been a LOT of background planning and logistics going on for several months.
The only thing is that it wasn't intended for pre-release promotion. That's a risk Activision wasn't willing to explore for their most important release of the year. I'll be posting updated details as we finalize the schedule in the coming week. At the moment I'm taking initiative to find out what kind of resources can be brought to the table through volunteers... I like airsofting and simply thought it would be a win-win situation. We all have a fun time, and a great event, in cool settings, and I get to make a kick a$$ film.. and if it's good enough to be used then we've all got to have been a part of it.. watching yourself on TV or seeing the short film littered all over the internet with millions of views.... bragging rights for airsoft in the Pacific North West?
At least I'm being given the freedom to do this my way, where I want and with who I want... there's not a ridiculous budget and they're taking it as a target of opportunity. If I make this and it turns out awesome, they'll use it - if it turns out sucky, they won't - either way it's a fun chance and one hell of an adventure!
The final short film, which will essentially be a commercial for the videogame, will be used to promote the videogame online, on Xbox Live, through the various gaming community websites, and potentially on TV... if there ends up being some sort of monetary payout in the end, a majority of it will be donated either to local airsoft venues or a charity. However, it's more likely that -maybe- they'll give us free copies of the game and cool stuff or maybe an Xbox or two.
But that all depends ENTIRELY on how good it is when it's done. Which, takes teamwork.