Wanna know why every branch has to have a different camo?
Because every time I wore my woodies, people asked me how long I'd been in the Army. Even though ACU had been out for quite some time.
Or, my personal favorite, call a Marine "Soldier" and watch their reaction.
Its branding, is all it is. Every branch wants their own camo, so that they are unique and special from the other branches, which is why Commandant Conway threw a fit when he saw that the Navy was using what is honestly a rip-off of MARPAT, so they had its use restricted.
That being said, if it does become a common pattern, I don't think I'll pick any up. I don't like. Don't know why.